A strong brand is just as important for you as a freelance professional as it is for a major international corporation. Carefully cultivated branding helps you stand out in a crowded marketplace and makes you memorable. Without a clear and defined brand, your freelance business might find it very difficult to attract the quality of […]
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Deciding what core freelance services to provide clients can be both exciting and daunting. When you’re an employee but making tentative plans to set up your own freelancing business, figuring out just what services you can realistically offer is tricky. There are so many different potential freelance avenues to take but not all are lucrative, […]
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For freelancers and solo-entrepreneurs, providing a quote is a regular feature of dealing with new and existing clients. Whether the project is large or small, clients like to see just how much it’s all going to cost before work begins. Quotations help business owners to make final decisions and also allow both parties to keep […]
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As a freelancer, you like to make a good first impression with prospective clients. After all, they’re going to be investing money in the services you provide. While you need to be a good fit for their requirements, they also need to be a good fit for you. Problematic clients can cost you money, time, […]
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Tired of not getting paid? All freelancers at one time or another have completed a project for a client, only for that client to then disappear without paying. It hurts both financially and emotionally, especially if you’re just starting out in your career. Thankfully there’s a good way to avoid these types of unscrupulous client. […]
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Standing desks have become an increasingly visible presence in offices, both at work and at home, in recent years. That’s because more and more people are realizing the health benefits they can bring, especially for laptop dependent freelancers. Nowadays there are a wide variety of styles which can suit different types of office settings and […]
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Social media marketing can be an effective way for freelancers and solo-entrepreneurs to attract new leads and clients. When done correctly, it’s also an affordable way to increase a brand’s reach without overly expensive marketing tactics. A skilled social media user can leapfrog bigger businesses in their niche who might be more pedestrian with their […]
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When we think of logos, we tend to image the big brand logos of multinational corporations, who spend millions of dollars perfecting the perfect designs. However, logos are also important for freelancers and solo-entrepreneurs. You don’t need to spend a lot of money on them either to make them stand out. Your logo is the […]
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Do you batch invoice or do you send invoices instantly upon project completion? Many freelancers send daily invoices as soon as they finish a project. But what if the alternative – batch billing – is more beneficial to your productivity and stress levels? What is Batch Invoicing? Batching invoices is similar to batching any form […]
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Working long hours for low pay can be extremely demoralising. You ventured into freelancing with hopes of working from home and earning a lot of money doing what you love. But the freelancing fees you set when you first began have not been raised upwards and you’re afraid to charge more in case you fail […]
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Invoicing Tips for Small Business Owners Among all the hats a small business owner wears, some become so heavy to hold up that they crunch down on the neck of the business owner. It doesn’t matter how fancy the hat is, it can really start to feel it is taking away from the part of […]
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When we consider the benefits of freelancing, it’s usually in the context of our own lifestyles as members of the work force. We think about the increased potential to earn and the freedom to set our own schedules and perform our work from the locations of our own choosing. Don’t forget, though, that the freelance-client […]
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One of the most enjoyable aspects of the freelancer’s life is the ability to work from anywhere, and increasing numbers are finding personal fulfillment and business success thanks to the rise of co-working. Sure, for many of us, non-virtual tasks are big parts of what we do, from networking and lining up clients to making […]
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The month you launch your new freelance business, you’re likely to be (or have been) a jittery, double espresso-fueled, intimidated mess. But you’re also so high on adrenaline that you can crush that initial wave of projects like breakfast cereal and network successfully at conferences, Meetups and happy hours in the same day. You’re inhaling […]
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Large businesses have the advantage of large budgets for advertising, social media and promotions. Small businesses are always looking for ways to compete with the big guys and with their smaller competitors. This may seem daunting at first, but the truth is that small businesses have one advantage over larger businesses – the personal touch. […]
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Since most of us don’t have trust funds or large amounts of savings with which to start a business, one of our first stops is to the bank to request a loan.This is a critical step which requires a lot of homework, since asking for too much or too little may kill your business right […]
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Freelancers often work hard for many hours and don’t see much return in the way of income. They are often viewed by those who hire them as cheap labor, and the extra time they put in to find clients, create proposals and chase down payments are not valued by the clients. If you are one […]
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Finding new clients is a time-consuming and expensive proposition. Online marketing, conventional advertising and strategic planning can drain your resources. It takes you away from doing what you do best – creating a superior product or service. Large companies can afford to hire marketing teams, but most small businesses need to concentrate on other priorities. […]
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When you work as an employee, getting paid is a no-brainer. You sign some forms when you join the company, and your salary comes on a regular basis. But once you leave the comfort of the corporate world and strike out on your own, getting paid becomes your responsibility. Not all clients are quick to […]
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