To be a successful freelancer, you also need to be a strong marketer. Like it or not, marketing and selling are essential components of building a thriving freelancing business. You can hire people to create content and carry out marketing strategies, or, you can do it yourself. If you go the DIY route, then it’s […]
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Starting up a freelancing business when fresh out of college is an exciting adventure. You’re freed from the long hours and intense focus of studies and exams. Now it’s time to shine, to earn a lot of money, to shape your destiny, and to create a thriving freelance business. Except, there’s a problem. Without a […]
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Many freelancers fail within their first year of business. In most cases, this is because they haven’t developed a freelance business strategy. Without a coherent plan of action, it’s all too easy to be distracted by shiny objects or to fall into a rut. Freelancing is such an attractive proposition. You work for yourself and […]
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One of the most exciting decisions you’ll ever make as a freelance professional is one you’ve already made – the decision to start a freelance business. Freelancing is an exciting career path. As you quickly research how to set up a new freelance business, your skin will be tingling as you imagine the liberating lifestyle […]
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The biggest mistake a new freelancer can make is assuming they are subservient to their client. This is not the nature of a healthy freelancer-client relationship. The best clients treat freelance professionals as respected equals and this makes working together productive, enjoyable, and successful. Unfortunately, too many freelancers accept poor treatment, low pay, and a […]
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Starting a new freelancing business is hard work. For many it can also be a worrying time financially. Whether you’re a fresh graduate or you’re leaving a disliked salaried job, it’s a bit of a jump into the unknown. However, compared to setting up other types of businesses, forging a freelancing career is relatively inexpensive. […]
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“You have to spend money to make money” is a well-known idiom. Yet is it necessarily true? As a young newbie freelancer, perhaps fresh out of college, you might not have a lot of spare money to spend setting up your freelancing business. You might even be in the red. When every dollar counts, the […]
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One of the most underutilized but effective marketing strategies for freelance professionals is email. Most freelancers forego list building and instead focus their marketing efforts on SEO, blogging, social media, and networking. And while these are good and worthwhile strategies, without the email marketing component they can often fall flat at the final hurdle. That […]
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You can live your dream life as a freelancer. Whether you want to travel the world or set up a unique business locally, it’s entirely possible to do what you truly love to do and earn good money at the same time. These days, there are so many freelancing business options for the young, stylish, […]
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For freelancers, bad financial habits can be the difference between success and failure. From client invoicing procedures and bookkeeping to savings, long-term planning, and overspending, a freelancer’s financial habits heavily influence the course of a self-employed career. Repeating the same mistakes hampers growth while learning and adapting can result in quick improvements in both income […]
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Being an entrepreneur is difficult. In fact, it’s one of the toughest career paths you can take. Setting up a completely new business and growing it successfully takes a huge amount of time, efforts, and guts. There are also a lot of financial risks. You therefore need all the help you can get and this […]
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The beginning of a new year brings renowned hope and optimism for many freelancers and small business owners. There’s something about a fresh year that is invigorating. It’s the time when many people make New Year’s resolutions, filled with good intentions, and genuinely try to stick to them. Unfortunately, some studies suggest up to 80 […]
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A big problem many freelance professionals face is maintaining a full stable of clients. One month you have a packed schedule, and then the next, you might have no billable client work at all. And this can be a serious issue when looking to develop a long term freelancing career. A potential solution is the […]
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When you boil down the sales process, no matter what the business, there are 3 steps. Step One: Find Potential Clients (aka prospects) Step Two: Nurture/Close Clients Step Three: Onboard Clients For freelancers, a lapse in any of these stages can be detrimental to your business. However, most sales content is solely based around step […]
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Client confidence is everything when providing services to clients. From the billed work itself to your communication processes and invoicing procedures, every touchpoint needs to work seamlessly towards creating a favorable impression. You can be excellent in whatever it is you do but failure to maintain strong client relations can create fractious feelings and break […]
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Motherhood and stress go hand in hand. While being a mom is hugely rewarding, it’s also very stressful. For freelancing moms trying to earn a good living, balancing parental pressures with client demands can often feel overwhelming. Being a mom is joyful and full of love but it’s very hard, especially when you’re developing a […]
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One of the most popular forms of fitness training among successful entrepreneurs is CrossFit. The strength and conditioning exercise program is highly intensive and competitive, and in many ways mirrors the realities of running a business. CrossFit incorporates elements from a number of different disciplines including weightlifting, powerlifting, gymnastics, calisthenics, running, and high-intensity interval training. […]
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Women are paid less than men. The gender income gap is well-known in the world of employment and sadly it’s persisting. This gap refers to the differences in median earnings between men and women. Although the gap has decreased over recent years, women are still paid on average around 20% less than their male colleagues. […]
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Freelancing might seem the perfect fit for new parents. After all, a freelance career can be created from home, where you’ll also get more time to be with your child. This is an obvious benefit among many, but there are also a number of drawbacks. A freelance business takes a lot of time and […]
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Working from home is distracting enough without children but when you’re a work-at-home mom, distraction is taken to a whole new level. There are a million and one things to do when looking after babies or toddlers, and work needs to be fitted around these activities. When time is at a premium, it’s vital to […]
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